It’s time for another brand blog! Meet NIKIN: a young, sustainable fashion brand that aims to give something back to nature by planting a tree for every product it sells.
Like always, we asked Alex from NIKIN a few questions about their brand and what makes them special! We are very excited to welcome NIKIN at Un-Dress 2019. If you want to get them better, read on!
What is your understanding of fashion?
For us fashion is responsibility. Sustainability can be defined by many factors. At NIKIN, we try to convey an attitude to life with a simple design of sustainability, to have done something good with what you are wearing.
Why does the world need your products? What was your idea behind the creation of your brand?
We want to draw the attention of the young generation, namely our future, to an important observation. It is that our world, on which we are guests and which suffers greatly under human influence, is irreplaceable and that it is high time to wake up and do something about it. Also, we want to offer sustainable fashion at an affordable price.
Why is your brand/product special?
As written in the last question: We want to offer sustainable fashion at an affordable price. However, we aren't perfect yet, do not use the best materials in all products, but we are constantly striving to get the best compromise between fair price and sustainability. We believe that with this attitude we will change people's mindset. Because we make sustainable fashion cool and affordable.
And also, with its products, NIKIN always wants to be innovative, modern and open-minded, yet at the same time sustainable and fair.
The NIKIN brand therefore means that one tree per product is planted in a selected area of the world where the forest is particularly threatened. Yes, for every product! A personally issued tree certificate, which is sent with your order, confirms this.
How do you get inspired, is there a certain ritual?
Critical questions from our customer or (not yet ;) )-customers motivate us day by day to get better and better. Also, we feel inspired and motivated by customers telling us that they read our blog and really did change a habit in their daily life.
Lastly, we sometimes just go out to nature, such as to the mountains or a lake and talk about new ideas for a whole day.
How did you come up with the name: NIKIN?
It it is a mix of the names of the NIKIN founders: Nicholas and Robin
How is your design process?
We get ideas either from our customers (through surveys, instastories, etc.) or mostly from our own employees in creativity sessions. Then we start contacting our existing or new suppliers, order samples, do research on pinterest, play around with the logo, design etc.
How and where are your products produced: are they handmade, through machines, traditional techniques, and who makes them?
Our body wear is produced in Turkey close to Istanbul. Maybe watch our Youtube Video for this:
TreeSocks are made in Latvia and made entirely by machine.
Treeanies are made in Poland and also made by machine (but the label is stitched on it hand) TreeBottle are made in China by machine.
TreeCaps are currently made in Bulgaria (new version only going to be released in May/June). They are made by hand with sewing machines.
Our long-term goal is for our products to be produced completely sustainably. The vision behind this is that NIKIN will become a model for sustainability in the textile industry.
We were able to solve our problems successfully and almost completely from manufacturers in the Asian region, whom we had tested according to strict criteria beforehand, and also found various alternatives to the conventionally used materials.
In retrospect and for the future: what could be done better and where are your brands strengths?
Some products unfortunately still have a long way to go before they reach the end consumer, as we have not yet found a sustainable manufacturer in the area. We would like to remedy this in the near future.
What do you love from your work?
We very much appreciate that our products are well received. This shows us that our society is actively engaged in the issue of sustainability and is striving to make our Blue Planet a better place.
What would you like to tackle in the future, but didn't get to yet?
Apart from the constant release of new products every month, we want to continue to grow and convince as many people as possible on this planet of our green thing.
Working to live or living to work?
It's neither, nor. We believe the goal is living while working, which we definitely have with our high passion for what we do.